Too often we focus on the answers – creating a new app, website, or campaign – before asking ourselves the right question: what are we solving for? The process of answering this question ensures your brand is putting the customer first rather than the product, establishing a more meaningful and relevant dialogue that can evolve and grow with your consumers and their needs.

More than 15 years as a creative at design firms, advertising agencies, and brand consultancies have brought me a deepened understanding of the relationship between brands, agencies, and consumers. I approach creative thinking strategically, with a unique perspective and process to solving the issues today’s brand's experience. Leveraging strategic insight, creative thinking, and flawless design, I deliver products and communications that connect with consumers and solve imminent brand challenges.

Too often we focus on the answers – creating a new app, website, or campaign – before asking ourselves the right question: what are we solving for? The process of answering this question ensures your brand is thinking customer-centric rather than product-centric, establishing a more meaningful and relevant dialogue that can evolve and grow with your consumers and their needs.