Hermes – immi

Hermès

Opening a flagship store for one of the world's top luxury brands requires transforming an ordinary night into an extraordinary one.   

Hermès needed a digital experience that on a functional level allowed users to navigate the night's event and capture the email addresses of those attending. On an inspirational level, the experience needed to embody the event’s feeling and mood while driving guests to explore the night’s magical and enchanting rooms.

Opening a flagship store for one of the world's top luxury brands requires transforming an ordinary night into an extraordinary one.   

Hermès needed a digital experience that on a functional level allowed users to navigate the night's event and capture the email addresses of those attending. On an inspirational level, the experience needed to embody the event’s feeling and mood while driving guests to explore the night’s magical and enchanting rooms.

Building off the night's theme of "Unexpected Winter," we combined the delights of a winter wonderland with the curiosity and playfulness of the Hermès brand wildlife to create an experience that delighted and intrigued guests.

Working closely with the development team, we were able to create a particle-based snow animation that reflected a snowy wonderland and helped transition the experience from our overhead map to the individual event pages. Clicking on a pinpoint would take you to a specific location page, while a simple shake of the phone would transport you back to the event’s map. 

Upon site loading, guests were encouraged to shake their phone in order to explore some of the night’s key wildlife. A simple shake would animate the flakes in the shape of a horse, bear, fox and more, bringing an added level of imagination and engagement.

Building off the night's theme of "Unexpected Winter," we combined the delights of a winter wonderland with the curiosity and playfulness of the Hermès brand wildlife to create an experience that delighted and intrigued guests.

Working closely with the development team, we were able to create a particle-based snow animation that reflected a snowy wonderland and helped transition the experience from our overhead map to the individual event pages. Clicking on a pinpoint would take you to a specific location page, while a simple shake of the phone would transport you back to the event’s map. 

Upon site loading, guests were encouraged to shake their phone in order to explore some of the night’s key wildlife. A simple shake would animate the flakes in the shape of a horse, bear, fox and more, bringing an added level of imagination and engagement.