Us Foods

US Foods

US Foods had a strong, differentiated offering, but wasn’t maximizing its opportunity to connect with its customers. Working directly with its internal teams, we created alignment between its business strategy and brand strategy. Evolving its digital presence into an experiential platform, we focused on providing content, building trust and offering guidance to add value for both the brand and consumer.

US Foods wanted to set themselves apart from the competition and form a deeper connection with their customers. Working directly with their internal teams, we were able to create alignment between their business strategy and brand strategy, crafting a deeper, richer connection with their consumers that focused on adding value for both brand and consumer.

Real-time, geo-targeted, statistics crafted into powerful, vibrant, bite-sized visuals, helped educate users on the brand’s core values while creating a unique, relevant and personalized experience.

Real-time, geo-targeted, statistics crafted into powerful and vibrant bite-sized visuals, helped educate users on US Foods core values while creating a unique, relevant and personalized experience.

Leveraging the brand’s pillars – "Inspire your Menu", "Attract New Customers" and "Optimize your Business" as key navigational points, we created a filter-based navigation that allowed users to comb through the vast amounts of content both swiftly and easily.

Leveraging "Inspire your Menu", "Attract New Customers" and "Optimize Your Business" as key navigation pillars, we were able to create a filter-style navigation that allowed users to comb through the vast amounts of content swiftly and easily.

Through progress profiling (versus typical profile forms), we were able to reduce both on-boarding times for consumers and user drop-offs for the brand. The more users engaged with content, the more we learned, the more we adjusted and tailored their experience.

Through progress profiling (versus typical profile forms), we were able to reduce both on-boarding times for consumers and user drop-offs for the brand. The more users engaged with content, the more we learned, the more we adjusted and tailored their experience.

Once users had created an account, their homepage turned into a one-stop dashboard of personalized content. This ensured the experience was always fresh and relevant, creating a deeper connection between consumers and brand.

Once users had created an account, their homepage turned into a one-stop dashboard of personalized content. This ensured the experience was always fresh and relevant, creating a deeper connection between consumers and brand.

© 2018 Immi Create. All Rights Reserved.

© 2018 Immi Create. All Rights Reserved.