The Vitamin Shoppe

With the continuous growth of online giants like Amazon and Walmart, consumer mentality has shifted to find the cheapest and most convenient provider. The Vitamin Shoppe needed to change from reacting to consumer demands to creating them in order to be a leader in its category.

Starting with a "less is more" perspective, we drastically reduced the number of SKUs offered per page on its e-commerce site, instead focusing on crafting a richer brand experience around each product that told a deeper story.

We created new ways for users to navigate the site, providing the ability to quickly filter by user goals, rather than having to scroll through a vast amount of products and ingredients in search of right one.

Key interactions tools were created to assist users in their searches. The Innovation Table highlights new products while using bite-sized points to tell a more thorough story about their benefits. The Solutions Tool helps users bundle products together for better results and greater savings. The Goals Tool helps users discern between product categories, for example, finding protein to help put on mass, lose size or build lean muscle.

Our easy-to-use consumer app allowed users to track goals, review purchases, and receive updates on new products and deals, all while earning points towards future purchases.

Our in-store app empowered sales teams by putting the wealth of VSI’s health knowledge in the palm of their hands, allowing them to a customize consumers in-store shopping experience and provide them with personalized advice.